Américo Vizer

We launched a Michelin restaurant to create awareness for a rare disease.

"SQF" is an abbreviation in Portuguese for Familial Chylomicronemia Syndrome; a rare disease that limits diet intake to 20g of fat per day. To understand this diet's struggle, a single egg has 5g of fat.

Mocotó SQF was the first restaurant in the Global Michelin Guide and among all in Brazil to offer a tasting menu with less than 10g of total fat.

To do that, PTC was associated with Mocotó, which has been integrated with the Michelin Guide since 2015 and it is globally awarded, commanded by Chef Rodrigo Oliveira: a star of the most famous culinary reality show such as Iron Chef, Master Chef, and others.

It was the Chef himself that announced on social media their restaurant was changing its name; to launch this new restaurant, we changed everything: facade, uniforms, delivery packaging, site, social media, food delivery app, recipe book, product labels, etc.

During three days, those who have "SQF" could, for the first time in their lives, go to a restaurant, socialize with friends and family and eat fearlessly.

Recognitions:

• One Show 2023 - Merit - Pharma

• New York Festivals Health 2023 - Finalist - Pharma

Case study: this poster transforms rainwater into a deadly trap for mosquitoes.

1 poster > 200L treat water > 60 days.

Recognitions:

• Clio 2018 - Gold

• D&AD 2019 - Graphite + Shortlist

• Cannes Lions 2018 - Bronze + 4 Shortlist (included Innovation)

• One Show 2019 - 2x Merit

• NY Festivals 2019 - First Prize + 2x Second Prize (included UN Awards) + Third Prize.

• Global Awards NY - Idea of The Year

• Wave Festival 2019 - Gold

• Epica Awards 2018 - Gold

• El Ojo de Iberoamérica 2018 - 2x Silver

• Luerzer's Archive Vol. 01/2019 - 3x Merit

“Shine your own way" is a 3D animation film by Bradesco Bank that teaches us that everyone can shine. Even for a firefly who doesn't bright or a boy who was ignored by his friends.

This film got more attention than the last Game of Thrones episode in the US, increased by 27% Down Syndrome searches on Google, and reached 2nd place on Trending Topics on Twitter worldwide.

Recognitions:

• 1st Place - YouTube Ads Leaderboard 2019.

• Most-watched commercial in YouTube Brazil history.

• One Show 2020 - Merit + Shortlist

• D&AD 2020 - Shortlist

• Luerzer's Archive Vol. 01/2020

• CCSP 2020- Merit

The Jetsons revisited and updated. A campaign aired in 3 parts.

1st before covid-19 - a reinterpretation of the opening theme, changing old assumptions that the original opening had and inserting all Bradesco Bank innovations.

2nd during covid-19 - show the new worldwide reality and how Bradesco’s innovations could help us.

3rd in 2021 - we proved that anyone could be in the future, even The Flintstones.

(For English, use the caption)

To launch Stella Artois Gluten Free in Brazil, we create this lovely film with the song "Fly Me To The Moon", eternized by Frank Sinatra's voice.

For 4 years, I've created for Mapfre Insurance, a global insurance company from Spain. During this time, the challenge was how to treat a tough and serious theme with lightness and humor.

Recognitions:

(Press)

• Cannes Lions 2013 - Bronze

(Film)

• CCSP 2016 - Bronze + Merit

• Profissionais do Ano 2016 - Shortlist

The late adoption parents don't have a baby photo album. So, we decided to recreate those special moments these parents and children never had.

Recognitions:

• Cannes Lions 2018 - Shortlist

• CCSP 2018 - Silver + Merit + Shortlist

• Wave Festival 2019 - Shortlist

• 35k shares in 48hs.

Bradesco Bank had been recognized as an old fashioned bank. During the Lollapalooza Brazil, the bank had the challenge of belonging to the festival and show it that was meant for all. And we did it.

Bradesco Bank was the most looked up brand on Google, in one the most hyped festivals in the world, overcoming brands like Bud, Doritos, Coca-Cola, Adidas, and others.

Recognitions:

• Wave Festival 2019 - Bronze

• CCSP 2019 - 2x Merit

For the first time in Brazil, The Hershey Company presents a product line campaign on TV. To explain all-new flavors, we created a film that shows how a delicious chocolate bar could appear in a different and amusing way in people's imagination.

There is an old saying that tells "having sex with a condom on is like eating candy with the wrapper on".

So, to launch a new real feel condom we’ve decided to transform this old saying creating a candy that can be eaten with the wrapper on.

The result was delicious: was possible changes people's opinion and make them use more condoms.

Recognitions:

• CCSP 2018 - Shortlist

• Represents 19,8% of Jontex sales

Brahma Beer is a sponsor of Brazil's national soccer team. And for the Fifa World Cup 2010, we created a wish list with everything that all Brazilians want the most.

Hering is the most famous basic clothes brand in Brazil. In this campaign, we play with the expression "basically this" to summarise a funny situation and the lettering completes the joke.